White Paper Reports

Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...

The Meta Branded Content Project is thrilled to share the impact our programs have made on the local media industry since its inception...

The upcoming year is expected to be a breakout year for the use of content marketing by small and medium businesses, which will lead to a...

How significant can this revenue stream become for media organizations?

Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction

With one-third of respondents reporting margins over 50% and one-quarter seeing client retention rates over 80%