White Paper Reports

The Branded Content Project

May 9, 20222 min read

SMBs increase content marketing ad spending to $80B

Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...

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Liz Hayes

Nov 11, 20212 min read

Publishers working with Meta BCP generate $50M; details in our 2021 Impact Report

The Meta Branded Content Project is thrilled to share the impact our programs have made on the local media industry since its inception...

Liz Hayes

Dec 10, 20202 min read

Branded Content Project and Borrell Discuss Key Takeaways From New Content Marketing Report

The upcoming year is expected to be a breakout year for the use of content marketing by small and medium businesses, which will lead to a...

Julia Campbell

Dec 30, 20191 min read

Branded Content Innovation Mission: Making the Aspirational Attainable

How significant can this revenue stream become for media organizations?

Julia Campbell

Aug 27, 20194 min read

Branded Content: A Win Win for Local Media

Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction

Julia Campbell

Jun 11, 20193 min read

First Branded Content Project Study reveals one-third report profit margins over 50%

With one-third of respondents reporting margins over 50% and one-quarter seeing client retention rates over 80%