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Writer's pictureThe Branded Content Project

Navigating branded content strategy: Tackling newsroom challenges


As newsrooms increasingly embrace branded content to diversify revenue, they face challenges impacting both editorial integrity and operations. Balancing journalistic standards with advertiser goals is crucial.


The Branded Content Project white paper, Navigating Branded Content Strategy: Tackling Newsroom Challenges, explores these challenges and offers expert insights to help newsrooms implement successful branded content strategies.



From using proper disclosure statements to maintaining editorial integrity to measuring engagement, this paper attempts to lay out best practices for local media organizations utilizing branded content to increase revenue.

 

The Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.



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