On the upcoming Big Branded Call, we’re excited to host Dan Grech from BizHack Academy for a conversation on Authentic Storytelling in the Age of AI. Dan will walk us through the Story-Driven Business Growth framework, offering practical insights into how you can use AI-powered tools like the Virtual Biographer to craft an authentic business story to attract customers, staff and partners.
We’ll also touch on the growing trend of Storytelling-as-a-Service, which offers an interesting opportunity for media companies to support small business advertisers in crafting their own authentic stories. Dan will discuss how media companies can help these businesses express their unique voice, leading to stronger connections with their target audiences and a more meaningful advertising experience.
Finally, we’ll dive into how media companies can tell their own stories at the company level and through the work of individual reporters. Drawing from examples like the New York Times daily reporter promos, Dan will share how building a narrative around both the company’s mission and its people can foster a more engaging and transparent connection with audiences.
Don’t miss out on this insightful conversation—register now to join us on February 19 at 1 PM ET!
The Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.
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