In today's fast-paced and competitive landscape, branded content creation is an essential tool for every local media publisher and organization. When executed well, high-quality branded content can enhance audience engagement, solidify advertiser relationships, and unlock new revenue streams.
But before approaching clients, it's important to have all of your ducks in a row. We've created a checklist to help you stay organized and get things off to the right start. This checklist is particularly helpful when selling our lifestyle content series, which also come with sales decks, email pitch templates, content calendars and sizzle reels. If you're looking for custom options, we have those too and can fulfill any of your content needs (we also provide video solutions!).
As we always say, branded content may not be the best fit for every advertiser in every situation. Branded content strategy is a mid-funnel one, intended to move qualified buyers down the sales funnel. It's up to the sales executive to determine who is a good fit, but we're taking some of the lift off by providing questions you can ask to determine who to partner with in branded content.
As a marketing professional, it's your job to understand your advertising clients's needs, so make sure you're prepared as much as possible ahead of your meeting. We've got a checklist of questions you can ask before the call and questions to ask during your conversation.
These days, clients have numerous options for reaching consumers, and one powerful tool is branded content. But is your media company prepared to sell and create it effectively? It’s time to equip your sales team with the necessary tools to deliver and execute branded content for clients. We hope our checklist and questions will help you get organized and be confident when presenting branded content to advertisers.
Looking for a little more help? Schedule a one-on-one call with us and we will work though how we can increase branded content revenue for your organization.
The Meta Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.
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