Branded content has all the buzz—but how do you turn it into a real, scalable revenue stream? That’s the challenge media sales teams across the industry are tackling, and it’s exactly what the Branded Content Cash Camp is built to solve.
Thanks to new funding from the John S. and James L. Knight Foundation, The Branded Content Project is now accepting applications for a new 12-week hands-on program designed for teams ready to roll up their sleeves and take their branded content business to the next level. Think of it as part boot camp, part strategy session, and part real-world sales lab, where you’ll get the tools, training, and coaching to turn branded content into a high-performing revenue driver.
Why Branded Content? Why Now?
Advertisers want more than just impressions—they want engagement, storytelling, and results. Branded content delivers that, but selling it effectively isn’t always easy. Many sales teams struggle with pricing, prospecting, and positioning branded content alongside traditional ad offerings.
That’s where Cash Camp comes in. You’ll get actionable, tested strategies that help your team:
✅ Price branded content effectively (no more guessing!)
✅ Pitch it confidently to advertisers (even those who’ve never bought before)
✅ Close bigger, longer-term deals (because short-term wins aren’t enough)
✅ Build a repeatable, scalable sales process
What to Expect
Here’s what you get when you join Cash Camp:
Weekly training calls with expert coaches including founder of Dream Local, Shannon Kinney, and Peter Lamb, president of Lamb Consulting, who’ve helped hundreds of media teams nationwide
Hands-on consulting from industry pros who know how to drive results
Access to proven sales tools and collateral to streamline your sales process
An in-person kickoff event in New York City on April 1-2, 2025, where you’ll connect with peers and industry leaders
A clear game plan to make branded content a stronger, more sustainable revenue source
Looking for More Details?
Who Should Apply?
Cash Camp is for sales leaders and teams who are serious about making branded content work. We are looking for media teams in small to medium markets who are new to branded content or have struggled to grow revenue.
Only 12 teams will be selected, so if you’re ready to turn ideas into revenue, now’s the time to apply.
Need more details? Download here:
Let’s Make Branded Content Work for You
Branded content has huge potential—but only if it’s sold the right way. The Branded Content Project's Cash Camp gives your team the strategy, structure, and support to make it happen.
The program starts in March, and applications are now open. Ready to take the next step? Apply now and let’s build something big.
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