Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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About Us
The Branded Content Project is designed through a strategic partnership between Local Media Association and Local Media Consortium to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.
Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers. This powerful revenue stream has shown to be a success for many media organizations.
Our Team
Our Strategists
Our Founders
About Local Media Consortium
Local Media Consortium delivers economic value through strategic partnerships on behalf of over 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 4,000 outlets. The LMC delivers over $50M in annual financial benefit to its members by harnessing their combined volume and scale to reduce costs and increase revenue with technology and service providers like Google, Facebook, Monster and others. According to ComScore, the aggregated LMC audience footprint spans 212 million monthly unique visitors and reaches 80% of the U.S. online audience.
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About Local Media Association
Local Media Association brings all media together to share, network, collaborate and more. More than 3,000 newspapers, TV stations, radio stations, directories, digital news sites, and research and development partners engage with LMA as members or constituents of its programs. As a 501(c)(6) trade association, LMA
focuses on the business side of local media. Its programs and labs focus on revenue growth and new business models. Current areas of focus are reader revenue, branded content, OTT/Connected TV, first-party data strategies and journalism funded by philanthropy.
Incorporating our four strategic pillars — business transformation, journalism funded by philanthropy, industry collaboration, and sustainability for publishers of color — LMA helps local media companies develop their strategies via cutting-edge programs, conferences, webinars, research and training.
Mission & Vision
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Our Mission
Our mission for the Branded Content Project is designed to help facilitate additional branded content growth, engagement and success for more publishers of all shapes and sizes. Through the guidance of the LMA and LMC, we established a testing plan for a group of 35 publishers to help us realize best practices and go-to-market strategies for the industry.
Our Vision
Our vision is to create an engaged cohort of publishers to help us better understand the revenue and engagement opportunities for local media organizations and branded content initiatives and help them grow their products.
Join Us
The Branded Content Project has solutions for local media organizations, R&D partners and content creators. And we want you to win! We'll work with you and your teams to prep you in every way possible. Invite us to your sales team meeting, schedule one-on-one calls with us, show us your ideas. We are here to help.
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Everything we've built has been because of feedback and brainstorming from all of you! Tell us what's working and what isn't. Don't hesitate to make requests or send ideas. Help us get better, stronger, faster for you.
Let's get you involved!