Julia Campbell
So you say you want to sell branded content? 3 ideas to share in 2023
We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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The Branded Content Project
Oct 18, 20213 min read
The Branded Content Project announces expanded sales support and products
As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...
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Julia Campbell
Oct 11, 20212 min read
Flipping awesome sales advice in the Branded Buzz Flip Book
We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...
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Liz Hayes
May 10, 20213 min read
7 tips for creating a successful branded content initiative
Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...
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Liz Hayes
May 2, 20211 min read
The Branded Buzz: We sell audience
As a local media outlet, you have the unique power to sell your trusted audience through branded content. The Branded Buzz explains the...
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Julia Campbell
Mar 16, 20212 min read
New buckets of money: Accessing diverse budgets for branded content sales
Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...
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Liz Hayes
Feb 9, 20213 min read
Branded Content Project launches OTT/CTV video product
Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...
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Julia Campbell
Jan 17, 20212 min read
The powerful revenue potential of combining content and sales
When it comes to branded content, it’s crucial that both sides of the building come together.
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Julia Campbell
Jan 11, 20213 min read
There is revenue under this tent! 5 ways to get involved with branded content
To start the year off, we'd like to offer five ways to get involved with branded content.
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Julia Campbell
Jan 3, 20213 min read
The Storytelling Soapbox: tackle these three things now
We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.
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Julia Campbell
Dec 14, 20202 min read
Get your #brandedbadge!
Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....
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