revenue | Branded Content

So you say you want to sell branded content? 3 ideas to share in 2023

Julia Campbell

Apr 9, 20233 min read

So you say you want to sell branded content? 3 ideas to share in 2023

We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...

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Flipping awesome sales advice in the Branded Buzz Flip Book

Julia Campbell

Oct 11, 20212 min read

Flipping awesome sales advice in the Branded Buzz Flip Book

We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...

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7 tips for creating a successful branded content initiative

Liz Hayes

May 10, 20213 min read

7 tips for creating a successful branded content initiative

Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...

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Branded Content Experts Share Top Tips During Sales Workshops

Julia Campbell

Apr 5, 20215 min read

Branded Content Experts Share Top Tips During Sales Workshops

Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...

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Julia Campbell

Mar 20, 20211 min read

Check out how much money you will make!

The Branded Content Project Revenue Calculator Drop in your markets, number of series sold and package pricing and take a peek at the...

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New buckets of money: Accessing diverse budgets for branded content sales

Julia Campbell

Mar 16, 20212 min read

New buckets of money: Accessing diverse budgets for branded content sales

Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...

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Branded content on the street: revenue themes and strategies

Julia Campbell

Feb 16, 20213 min read

Branded content on the street: revenue themes and strategies

The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...

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Branded Content Project launches OTT/CTV video product

Liz Hayes

Feb 9, 20213 min read

Branded Content Project launches OTT/CTV video product

Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...

487 views0 comments

In a tough year, branded content was an effective revenue generator for local media

Liz Hayes

Jan 31, 20215 min read

In a tough year, branded content was an effective revenue generator for local media

To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.

785 views0 comments

New York Amsterdam News Secures $100K Active Aging Sponsorship

Liz Hayes

Jan 25, 20213 min read

New York Amsterdam News Secures $100K Active Aging Sponsorship

Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...

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The powerful revenue potential of combining content and sales

Julia Campbell

Jan 17, 20212 min read

The powerful revenue potential of combining content and sales

When it comes to branded content, it’s crucial that both sides of the building come together.

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There is revenue under this tent! 5 ways to get involved with branded content

Julia Campbell

Jan 11, 20213 min read

There is revenue under this tent! 5 ways to get involved with branded content

To start the year off, we'd like to offer five ways to get involved with branded content.

97 views0 comments

The Storytelling Soapbox: tackle these three things now

Julia Campbell

Jan 3, 20213 min read

The Storytelling Soapbox: tackle these three things now

We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.

131 views0 comments

Julia Campbell

Dec 14, 20202 min read

Get your #brandedbadge!

Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....

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The Branded Content Project Begins Premier Group Phase

liz9524

Dec 7, 20202 min read

The Branded Content Project Begins Premier Group Phase

Group gives outlets the opportunity to increase revenue but offers a way to share experiences and best practices

27 views0 comments

Branded Content: A Win Win for Local Media

Julia Campbell

Aug 27, 20194 min read

Branded Content: A Win Win for Local Media

Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction

97 views0 comments

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