branded content | Branded Content

So you say you want to sell branded content? 3 ideas to share in 2023

Julia Campbell

Apr 9, 20233 min read

So you say you want to sell branded content? 3 ideas to share in 2023

We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...

274 views0 comments

Learn about affiliate marketing opportunity on the Big Branded Call this month

Liz Hayes

Mar 1, 20221 min read

Learn about affiliate marketing opportunity on the Big Branded Call this month

We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...

107 views0 comments

The Branded Content Project

Oct 18, 20213 min read

The Branded Content Project announces expanded sales support and products

As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...

131 views0 comments

Flipping awesome sales advice in the Branded Buzz Flip Book

Julia Campbell

Oct 11, 20212 min read

Flipping awesome sales advice in the Branded Buzz Flip Book

We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...

154 views0 comments

7 tips for creating a successful branded content initiative

Liz Hayes

May 10, 20213 min read

7 tips for creating a successful branded content initiative

Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...

170 views0 comments

Branded Content Experts Share Top Tips During Sales Workshops

Julia Campbell

Apr 5, 20215 min read

Branded Content Experts Share Top Tips During Sales Workshops

Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...

122 views0 comments

New buckets of money: Accessing diverse budgets for branded content sales

Julia Campbell

Mar 16, 20212 min read

New buckets of money: Accessing diverse budgets for branded content sales

Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...

130 views0 comments

Branded content on the street: revenue themes and strategies

Julia Campbell

Feb 16, 20213 min read

Branded content on the street: revenue themes and strategies

The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...

186 views0 comments

In a tough year, branded content was an effective revenue generator for local media

Liz Hayes

Jan 31, 20215 min read

In a tough year, branded content was an effective revenue generator for local media

To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.

785 views0 comments

New York Amsterdam News Secures $100K Active Aging Sponsorship

Liz Hayes

Jan 25, 20213 min read

New York Amsterdam News Secures $100K Active Aging Sponsorship

Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...

394 views0 comments

The powerful revenue potential of combining content and sales

Julia Campbell

Jan 17, 20212 min read

The powerful revenue potential of combining content and sales

When it comes to branded content, it’s crucial that both sides of the building come together.

149 views0 comments

There is revenue under this tent! 5 ways to get involved with branded content

Julia Campbell

Jan 11, 20213 min read

There is revenue under this tent! 5 ways to get involved with branded content

To start the year off, we'd like to offer five ways to get involved with branded content.

97 views0 comments

The Storytelling Soapbox: tackle these three things now

Julia Campbell

Jan 3, 20213 min read

The Storytelling Soapbox: tackle these three things now

We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.

131 views0 comments

Audience Products

Track 1: Quiz 2

Track 1: Quiz 2

Follow Us