News | Branded Content Project

Branded content video explainers educate local advertisers

Liz Hayes

Aug 5, 20212 min read

Branded content video explainers educate local advertisers

We know it can be a challenge for sales reps to explain to clients and local advertisers what branded content is and why they need it for...

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Start thinking fall to secure new sponsors in September

The Branded Content Project

Aug 4, 20212 min read

Start thinking fall to secure new sponsors in September

Who doesn’t love September? The dog days of summer are winding down, the evenings are cooling off, the leaves are starting to change,...

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The Branded Content Project introduces Custom 1 2 3

Liz Hayes

Aug 2, 20213 min read

The Branded Content Project introduces Custom 1 2 3

You asked for custom content solutions for local advertisers and The Branded Content Project is delivering! The Branded Content...

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Liz Hayes

Jul 28, 20212 min read

Branded Buzz: Tips when creating a brand studio

We always recommend local media outlets create their own brand studio or agency to help local advertisers understand the power of content...

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Branded Buzz: Using calendar events to close sales

Liz Hayes

Jul 21, 20211 min read

Branded Buzz: Using calendar events to close sales

Recently a local media member working with The Branded Content Project shared a strategy they're using to try and close a deal with a...

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Driving revenue through content: best practices to make more money

The Branded Content Project

Jul 19, 20214 min read

Driving revenue through content: best practices to make more money

The power yielded as a local media brand that is trusted, safe and always there for its audience to inform and engage can’t be...

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Branded Buzz: How much time you should spend prospecting

Liz Hayes

Jul 13, 20212 min read

Branded Buzz: How much time you should spend prospecting

Exactly how much time should account executives spend prospecting each week? According to Peter Lamb, of Lamb Consulting, in order to...

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Liz Hayes

Jun 29, 20211 min read

Branded Buzz: Follow us on social

What's the latest in the world of branded content? What have we been up to and how can we best support local media in this realm? We...

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Secure new sponsors with engaging summer branded content

The Branded Content Project

Jun 28, 20212 min read

Secure new sponsors with engaging summer branded content

Dear Partners: Each month The Branded Content Project brings you four original, unique articles across 10 collections that are published...

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Training opportunities for branded content sellers

Liz Hayes

Jun 24, 20213 min read

Training opportunities for branded content sellers

One of the biggest requests The Branded Content Project receives from local media organizations is the opportunity for training. ...

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Liz Hayes

Jun 22, 20212 min read

Branded Buzz: Who to target in 2021

Content marketing is a growing advertising industry and is projected to become more of a priority in 2021. In fact, according to...

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Liz Hayes

Jun 15, 20212 min read

Branded Buzz: Adding Promotions

This week's Branded Buzz focuses on the value of using promotions in your branded content strategy with tips from Liz Huff, director of...

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Julia Campbell named in Adweek's Creative 100

The Branded Content Project

Jun 14, 20211 min read

Julia Campbell named in Adweek's Creative 100

For the past seven years, Adweek has recognized the most fascinating and enviable creative professionals in its Creative 100 list. The...

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The content marketing opportunity for emerging video platforms

Julia Campbell

Jun 12, 20214 min read

The content marketing opportunity for emerging video platforms

There are no new ideas, but there are some great ones we need to reimagine, including integrating products and sponsors into compelling...

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The Branded Buzz: Sponsored & Custom Content Combined

Liz Hayes

Jun 10, 20212 min read

The Branded Buzz: Sponsored & Custom Content Combined

The local media companies The Branded Content Project is working with are finding sales success with advertisers when combining our...

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Selling Summer: Perfect content for new advertisers

The Branded Content Project

Jun 3, 20213 min read

Selling Summer: Perfect content for new advertisers

Summer 2021 is a time for optimism. After more than a year of living through a pandemic that changed life as we know it, the warmer days...

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Liz Hayes

Jun 3, 20211 min read

The Branded Buzz: Say Thank You

When's the last time you received a handwritten thank you card in the mail? Wouldn't it be lovely to bring back this trend? In this...

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The Branded Content Project

Jun 1, 20215 min read

Is sponsored content a dirty word?

We've been dancing between the worlds of "church and state," the "good and evil sides of the business" and the difference between "Big-J...

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Liz Hayes

May 27, 20211 min read

The Branded Buzz: Sales Incentives

This week's Branded Buzz focuses on helping your company grow by incentivizing your sales staff. We think sales incentives are a great...

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The Branded Buzz: Corporate Social Responsibility and Branded Content

Liz Hayes

May 20, 20211 min read

The Branded Buzz: Corporate Social Responsibility and Branded Content

Ninety percent of consumers say they want companies to tell them how they are supporting causes and making a difference. This is why...

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