News | Branded Content Project

Holiday-themed content perfect for local advertisers to sponsor in December

The Branded Content Project

Nov 8, 20212 min read

Holiday-themed content perfect for local advertisers to sponsor in December

Dear Partners: The holidays are right around the corner — and that means we’re bringing all the December content consumers are looking...

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Liz Hayes

Oct 29, 20213 min read

WRAL brand agencies bring storytelling to life with successful collaboration

“Everything does have a shelf life, but stories never die. Everybody needs to be really good at telling stories because amidst the...

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The Branded Content Project

Oct 18, 20213 min read

The Branded Content Project announces expanded sales support and products

As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...

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Flipping awesome sales advice in the Branded Buzz Flip Book

Julia Campbell

Oct 11, 20212 min read

Flipping awesome sales advice in the Branded Buzz Flip Book

We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...

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Guest Post: The hero's journey - a formula to increase revenue for local media outlets

The Branded Content Project

Oct 6, 20213 min read

Guest Post: The hero's journey - a formula to increase revenue for local media outlets

The Branded Content Project is accepting guest post submissions from content marketing and sales experts in the industry. This post is...

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Amazing November Content for Local Advertisers

The Branded Content Project

Oct 6, 20212 min read

Amazing November Content for Local Advertisers

Dear Partners: One of the best times to work with brands who want their name next to quality content is the holiday season. Thankfully,...

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Tribune Publishing & Studio 1847 share holiday campaign for local advertisers

Liz Hayes

Oct 4, 20213 min read

Tribune Publishing & Studio 1847 share holiday campaign for local advertisers

We know that 2020 was an incredibly challenging year for the service, travel and entertainment industries, but statistics show that...

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Branded Buzz: 2021 Holiday shopping stats

Liz Hayes

Sep 29, 20211 min read

Branded Buzz: 2021 Holiday shopping stats

In this week's Branded Buzz, we hear from Bob Smolik, director of research & category insights for Tribune Publishing Company, who...

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Branded Buzz: Holiday playbook for Q4 sales

Liz Hayes

Sep 22, 20212 min read

Branded Buzz: Holiday playbook for Q4 sales

This week's Branded Buzz highlights the new Holiday Playbook from The Branded Content Project! This is a simple plan that will get your...

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Publishers focused on cannabis content marketing have revenue rollin' in

Liz Hayes

Sep 20, 20214 min read

Publishers focused on cannabis content marketing have revenue rollin' in

In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the...

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Branded Buzz: How Pamplin Media highlights amazing kids

Liz Hayes

Sep 15, 20211 min read

Branded Buzz: How Pamplin Media highlights amazing kids

In this week's Branded Buzz, we hear from Brian Monihan, Vice President of Pamplin Media Group, who talks about the success of the...

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Branded Buzz: Sponsors to target in October

Liz Hayes

Sep 8, 20212 min read

Branded Buzz: Sponsors to target in October

This week's Branded Buzz features a sampling of content headlines from The Branded Content Project's ten lifestyle series: Active Aging,...

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Lock in Q4 sales with October content marketing ideas

The Branded Content Project

Sep 8, 20212 min read

Lock in Q4 sales with October content marketing ideas

October brings a host of opportunities to connect with local advertisers and brands who want to get behind premium content covering a...

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Pamplin Media Group generates $210,000 after The Storyteller Solution from TBCP and E&P Magazine

Liz Hayes

Sep 3, 20213 min read

Pamplin Media Group generates $210,000 after The Storyteller Solution from TBCP and E&P Magazine

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. But sometimes,...

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Branded Buzz: SMBs to increase content marketing spending

Liz Hayes

Sep 1, 20211 min read

Branded Buzz: SMBs to increase content marketing spending

In this week's Branded Buzz, we point out some great new research from Borrell Associates, which shows that small and medium local...

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Case studies: McClatchy, The Seattle Times & The Denver Post share branded content best practices

Liz Hayes

Aug 26, 20218 min read

Case studies: McClatchy, The Seattle Times & The Denver Post share branded content best practices

As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...

381 views1 comment

Branded Buzz: Finish the Content Marketing Sales Year Strong

Liz Hayes

Aug 25, 20212 min read

Branded Buzz: Finish the Content Marketing Sales Year Strong

In this week's Branded Buzz, we offer sage advice from three big players in digital advertising about ending the year strong in branded...

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Branded Buzz: The power of local media to advertisers

Liz Hayes

Aug 18, 20211 min read

Branded Buzz: The power of local media to advertisers

If we've said it once, we've said it a million times: local media companies are necessary for big and small advertisers to get their...

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Branded Buzz: A branded content success story

Liz Hayes

Aug 11, 20212 min read

Branded Buzz: A branded content success story

The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant,...

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The Storyteller Solution: A webinar and turnkey sales opportunity for your company

Julia Campbell

Aug 6, 20212 min read

The Storyteller Solution: A webinar and turnkey sales opportunity for your company

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. To emphasize this,...

137 views0 comments

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