News | Branded Content Project

Sticky Strategies: storytelling and sponsorship ideas shared at Borrell Miami

Julia Campbell

Mar 22, 20223 min read

Sticky Strategies: storytelling and sponsorship ideas shared at Borrell Miami

As the 2022 spring conference season kicks off, Borrell Miami was a perfect opening event for media executives that revealed new revenue...

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Sizzles, samples & examples to help promote your content studio

Liz Hayes

Mar 7, 20222 min read

Sizzles, samples & examples to help promote your content studio

Sizzles A key component to successfully selling a branded content campaign is having the tools necessary to help you get your message...

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Voyage into new opportunities with our latest series: Travel Time

The Branded Content Project

Mar 3, 20222 min read

Voyage into new opportunities with our latest series: Travel Time

The Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality,...

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Learn about affiliate marketing opportunity on the Big Branded Call this month

Liz Hayes

Mar 1, 20221 min read

Learn about affiliate marketing opportunity on the Big Branded Call this month

We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...

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Branded Buzz: Nailing your next cold call

Liz Hayes

Feb 23, 20222 min read

Branded Buzz: Nailing your next cold call

In this Branded Buzz, we address one of the methods in which sales reps try to acquire new business: the cold call. Cold calling may not...

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Upcoming spring content for your local advertisers to sponsor

The Branded Content Project

Feb 17, 20222 min read

Upcoming spring content for your local advertisers to sponsor

Dear Partners: When it comes to sponsors, it’s no secret that one of the most critical elements to success is looking ahead. That means...

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High revenue potential with cannabis-focused sales bootcamp

Liz Hayes

Feb 14, 20223 min read

High revenue potential with cannabis-focused sales bootcamp

The Meta Branded Content Project is currently seeking applicants from local media companies to participate in our free, cannabis-focused...

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Healthcare advertisers to target for branded content sponsorships this month

The Branded Content Project

Feb 7, 20222 min read

Healthcare advertisers to target for branded content sponsorships this month

Dear Partners: It’s one of the fastest-growing industries globally, with spending expected to reach over $10 trillion by 2022. That’s...

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Free training opportunities to take your reps to the next level

Liz Hayes

Jan 31, 20223 min read

Free training opportunities to take your reps to the next level

Here at the Meta Branded Content Project, we're all about giving local media outlets the resources they need to feel confident securing...

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Liz Hayes

Jan 24, 20224 min read

Emerging video trends and revenue opportunities from Lee Enterprises' Brand Ave. Studios

“What we encourage our clients to do is to really think about how we can help them in a full marketing strategic session,” said Robin...

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Boost social impact for audience and advertisers with cause marketing

Liz Hayes

Jan 14, 20223 min read

Boost social impact for audience and advertisers with cause marketing

Businesses are turning to corporate social responsibility to give back to their community, highlight what they're passionate about and to...

132 views0 comments

The Branded Content Project

Jan 10, 20222 min read

Fall in love with our February content

Dear Partners: This year promises to be an exciting one, with plenty of opportunities to sell prospective clients on the many pieces of...

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Top 5 ways to kickstart branded content revenue in 2022

Liz Hayes

Jan 3, 20224 min read

Top 5 ways to kickstart branded content revenue in 2022

New year, new revenue! We want to help you and your team have a successful start to 2022, so we're sharing five things to focus on now...

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The Branded Content Project

Dec 13, 20212 min read

Huge revenue potential in upcoming branded content sales bootcamps; sign up!

The Meta Branded Content Project is thrilled to be continuing our Branded Content Sales Bootcamps into 2022. We're currently seeking...

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Hook health-related advertisers with our January content

The Branded Content Project

Dec 8, 20212 min read

Hook health-related advertisers with our January content

Dear Partners: It’s hard to believe that the holidays are already here, but that’s the reality! And although December’s amazing array of...

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SKYLINE Studio shares smart tips for video branded content campaigns

Liz Hayes

Dec 6, 20212 min read

SKYLINE Studio shares smart tips for video branded content campaigns

Each month, the Meta Branded Content Project hosts its Big Branded calls filled with content marketing advice from industry experts. ...

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Branded Buzz: Video Branded Content Process Tips

Liz Hayes

Dec 1, 20211 min read

Branded Buzz: Video Branded Content Process Tips

This week's Branded Buzz features Reggie Estrella, Creative Director for SKYLINE Studio, Southern California News Group’s content...

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Bootcamp helps generate successful new revenue streams for publishers

Liz Hayes

Nov 30, 20213 min read

Bootcamp helps generate successful new revenue streams for publishers

The Meta Branded Content Project recently completed its Branded Content Sales Bootcamp, leading to more than $2M in new revenue for the...

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The Meta Branded Content Project announces new funding to expand programs

The Branded Content Project

Nov 11, 20214 min read

The Meta Branded Content Project announces new funding to expand programs

$1 million investment will support boot camps, branded badge certificate programs and sales products for local media outlets New York,...

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Publishers working with Meta BCP generate $50M; details in our 2021 Impact Report

Liz Hayes

Nov 11, 20212 min read

Publishers working with Meta BCP generate $50M; details in our 2021 Impact Report

The Meta Branded Content Project is thrilled to share the impact our programs have made on the local media industry since its inception...

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