Liz Hayes
Selling San Francisco - How Clint Reilly Communications is successfully running content campaigns
Working in a media market as robust and competitive as San Francisco's created a unique challenge for Sean McDermott, VP of Advertising...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Liz Hayes
Jun 21, 20232 min read
Unlock profitability with these branded content sales solutions
The Meta Branded Content Project has a vested interest in seeing your local media organization succeed through an innovative, effective...
194 views0 comments
Liz Hayes
Jun 14, 20232 min read
Unleash your sales potential with these crucial insights
As we gear up for an impactful Q3, it's crucial for sales representatives to equip themselves with the right tools and strategies to...
47 views0 comments
Liz Hayes
Jun 1, 20231 min read
Custom content strategies on the next Big Branded Call
Please join our upcoming Big Branded Call featuring success stories from Sean McDermott, VP of sales and marketing for Clint Reilly...
73 views0 comments
Liz Hayes
May 25, 20232 min read
Make sure your social media videos include these elements
Local advertisers need to understand how important social media video marketing is and take advantage of the massive audiences found on...
190 views0 comments
Liz Hayes
May 19, 20236 min read
How to earn $200,000 or more in branded content revenue this year
Recently the Meta Branded Content Project participated in Local Media Association's Accelerate Local How-To series educating local media...
206 views0 comments
Liz Hayes
May 5, 20232 min read
Transform your sales presentation skills at our mini boot camp; register now
Presentation skills are essential for any account executive looking to create and deliver persuasive and engaging sales presentations...
113 views0 comments
Penny Riordan
May 1, 20233 min read
5 things we learned from the custom branded content sales boot camp
Recently, more than 100 sales and content leaders participated in the Meta Branded Content Project’s boot camp on custom content. The...
104 views0 comments
Liz Hayes
Apr 24, 20234 min read
How to position branded content as a civic engagement opportunity
Once you've determined a client is a good fit for branded content (they want to educate, inform and engage with your trusted audience as...
169 views0 comments
Liz Hayes
Apr 11, 20231 min read
How branded content can make a meaningful impact on the next Big Branded Call
The power of a good story cannot be underestimated. Branded content combines great storytelling with brand sponsorship, taking digital...
33 views0 comments
Julia Campbell
Apr 9, 20233 min read
So you say you want to sell branded content? 3 ideas to share in 2023
We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...
274 views0 comments
Liz Hayes
Apr 4, 20233 min read
We have turnkey video products ready to retail to local advertisers
When it comes to online advertising, we are in what Borrell Associates' Corey Elliott considers the third wave. First came search...
346 views0 comments
Liz Hayes
Mar 28, 20231 min read
When is branded content the right fit for your advertiser?
Branded content is a sales strategy that uses content to engage the user. Engaging branded content helps form lasting connections to your...
117 views0 comments
Liz Hayes
Mar 17, 20233 min read
Case Study: Hearst Newspapers' approach to turnkey video
We've heard it time and time again: local media organizations need affordable, effective video products to retail to brand clients...
427 views0 comments
Liz Hayes
Mar 8, 20231 min read
Turnkey video sales strategy on the next Big Branded Call
We couldn't be more excited to hear all about Hearst Newspapers' approach to turnkey video sales and strategy on the next Big Branded...
92 views0 comments
The Branded Content Project
Mar 1, 20234 min read
Local publishers, Deloitte to create business content for diverse audiences
The collaboration, funded by Deloitte, aims to help sustain local media, and bring financial and business content and insight to local...
76 views0 comments
Liz Hayes
Feb 27, 20232 min read
Custom content sales bootcamp to kick off March 30; register now!
We can't wait to dive into our first sales bootcamp of the year, a five-week program focusing on how to successfully sell custom content...
515 views0 comments
Liz Hayes
Feb 23, 20234 min read
Case Study: How El Clasificado uses its assets for revenue success
El Clasificado distributes 265,000 weekly magazines throughout Southern California, registers eight million monthly page views on its...
272 views0 comments
Liz Hayes
Feb 15, 20232 min read
Branded Buzz: Sales call strategy to boost your confidence
Cold calling may make you feel anything but warm, however it is still an effective way to reach the right people that can lead to a sale....
82 views0 comments
Julia Campbell
Feb 6, 20232 min read
Big ideas discovered on the Big Branded Call
Are you looking for new revenue ideas from media experts working at companies just like yours? It may be time to make time for the Big...
64 views0 comments
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