News | Branded Content Project

Branded Content Project announces applications open for BIPOC publishers bootcamp

Liz Hayes

Jan 20, 20214 min read

Branded Content Project announces applications open for BIPOC publishers bootcamp

The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today...

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The powerful revenue potential of combining content and sales

Julia Campbell

Jan 17, 20212 min read

The powerful revenue potential of combining content and sales

When it comes to branded content, it’s crucial that both sides of the building come together.

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There is revenue under this tent! 5 ways to get involved with branded content

Julia Campbell

Jan 11, 20213 min read

There is revenue under this tent! 5 ways to get involved with branded content

To start the year off, we'd like to offer five ways to get involved with branded content.

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The Storytelling Soapbox: tackle these three things now

Julia Campbell

Jan 3, 20213 min read

The Storytelling Soapbox: tackle these three things now

We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.

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Julia Campbell

Dec 14, 20202 min read

Get your #brandedbadge!

Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....

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Branded Content Project and Borrell Discuss Key Takeaways From New Content Marketing Report

Liz Hayes

Dec 10, 20202 min read

Branded Content Project and Borrell Discuss Key Takeaways From New Content Marketing Report

The upcoming year is expected to be a breakout year for the use of content marketing by small and medium businesses, which will lead to a...

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Liz Hayes

Dec 9, 20205 min read

Frequently Asked Questions

Get answers to your questions about selling our products

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Branded Content Project Releases Research on State of Content Marketing in 2020

Liz Hayes

Dec 8, 20204 min read

Branded Content Project Releases Research on State of Content Marketing in 2020

Data by Borrell Associates shows that, in spite of challenging times, branded content remained steady NEW YORK, Oct. 27, 2020 – The...

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The Branded Content Project Begins Premier Group Phase

liz9524

Dec 7, 20202 min read

The Branded Content Project Begins Premier Group Phase

Group gives outlets the opportunity to increase revenue but offers a way to share experiences and best practices

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The Branded Content Project Calls For Publishers to Join Premier Group

liz9524

Dec 6, 20201 min read

The Branded Content Project Calls For Publishers to Join Premier Group

In order to best serve the local media industry, The Branded Content Project is offering a unique opportunity for publishers who’d like...

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Liz Hayes

Nov 30, 20204 min read

Preview Our Sponsored Lifestyle Series

The Branded Content Project provides ten core turnkey lifestyle series that consist of weekly articles that have been planned and vetted...

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New INMA report explains why branded content fits today’s advertising moment

Paul Smith

Oct 1, 20203 min read

New INMA report explains why branded content fits today’s advertising moment

DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by...

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LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center

Paul Smith

Sep 14, 20203 min read

LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center

New York, Sept. 15, 2020 – The Local Media Consortium and the Local Media Association, two of the local media industry’s most innovative...

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Branded Content Innovation Mission: Making the Aspirational Attainable

Julia Campbell

Dec 30, 20191 min read

Branded Content Innovation Mission: Making the Aspirational Attainable

How significant can this revenue stream become for media organizations?

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Branded Content: A Win Win for Local Media

Julia Campbell

Aug 27, 20194 min read

Branded Content: A Win Win for Local Media

Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction

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First Branded Content Project Study reveals one-third report profit margins over 50%

Julia Campbell

Jun 11, 20193 min read

First Branded Content Project Study reveals one-third report profit margins over 50%

With one-third of respondents reporting margins over 50% and one-quarter seeing client retention rates over 80%

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Guest Post: Opportunities media companies could explore for additional revenue

The Branded Content Project

Mar 31, 20153 min read

Guest Post: Opportunities media companies could explore for additional revenue

The Branded Content Project is accepting guest post submissions from content marketing and sales experts in the industry. We invited our...

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