Liz Hayes
The Branded Buzz: We sell audience
As a local media outlet, you have the unique power to sell your trusted audience through branded content. The Branded Buzz explains the...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Liz Hayes
Apr 25, 20214 min read
Make your branded content strategy stick with the peanut butter and jelly plan
Over the past several months, the Branded Content Project has been working with more than a hundred local media outlets, helping them...
238 views0 comments
Liz Hayes
Apr 18, 20214 min read
Branded Content Rules of the Road
Many decisions need to be made before you roll out your publication’s branded content strategy. If you have measures in place from day...
113 views0 comments
Julia Campbell
Apr 5, 20215 min read
Branded Content Experts Share Top Tips During Sales Workshops
Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...
119 views0 comments
Julia Campbell
Mar 22, 20214 min read
Ten steps and four weeks to new revenue: The Branded Content Playbook
Whether you have an established branded content studio or are just getting started - The Branded Content Project offers a unique and...
449 views0 comments
Julia Campbell
Mar 20, 20211 min read
Check out how much money you will make!
The Branded Content Project Revenue Calculator Drop in your markets, number of series sold and package pricing and take a peek at the...
601 views0 comments
Julia Campbell
Mar 16, 20212 min read
New buckets of money: Accessing diverse budgets for branded content sales
Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...
130 views0 comments
Liz Hayes
Mar 9, 20212 min read
Branded Content Project announces BIPOC cohort participants
Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...
86 views0 comments
Liz Hayes
Mar 9, 20215 min read
Local media outlets secure $1 million in new revenue through Branded Content Project series
Since initiating a pilot program in October followed by a full launch in January, local media outlets working with The Branded Content...
465 views0 comments
Liz Hayes
Mar 9, 20215 min read
Branded Content Project Accounts $1M Milestone in Content Series Revenue for Local Media Outlets
Achievement signifies importance of branded content to digital advertising strategies; winners of BIPOC bootcamp also announced New York,...
222 views0 comments
Liz Hayes
Mar 9, 20212 min read
Branded Content Project announces BIPOC cohort participants
Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...
390 views0 comments
Liz Hayes
Mar 2, 20213 min read
Branded Content Project partners with VOMO on cause marketing product
The Branded Content Project has partnered with VOMO, a leading technology provider in volunteer management, to activate local media...
543 views0 comments
Julia Campbell
Feb 16, 20213 min read
Branded content on the street: revenue themes and strategies
The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...
186 views0 comments
Liz Hayes
Feb 9, 20213 min read
Branded Content Project launches OTT/CTV video product
Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...
487 views0 comments
Liz Hayes
Jan 31, 20215 min read
In a tough year, branded content was an effective revenue generator for local media
To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.
785 views0 comments
Liz Hayes
Jan 25, 20213 min read
New York Amsterdam News Secures $100K Active Aging Sponsorship
Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...
393 views0 comments
Liz Hayes
Jan 20, 20214 min read
Branded Content Project announces applications open for BIPOC publishers bootcamp
The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today...
333 views0 comments
Julia Campbell
Jan 17, 20212 min read
The powerful revenue potential of combining content and sales
When it comes to branded content, it’s crucial that both sides of the building come together.
149 views0 comments
Julia Campbell
Jan 11, 20213 min read
There is revenue under this tent! 5 ways to get involved with branded content
To start the year off, we'd like to offer five ways to get involved with branded content.
97 views0 comments
Julia Campbell
Jan 3, 20213 min read
The Storytelling Soapbox: tackle these three things now
We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.
131 views0 comments
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