Liz Hayes
Advertising Strategies From Nonprofit News Org Arizona Luminaria
Recently, Irene McKisson , co-founder of Arizona Luminaria , a nonprofit news organization, joined the Branded Content Project’s Big...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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The Branded Content Project
May 221 min read
Empowering local, diverse media: A case study of phase one of The Exchange
A case study highlights Phase One of The Exchange, a joint collaboration between Deloitte & Black-owned local media
125 views0 comments
Liz Hayes
Oct 30, 20233 min read
Building a cause marketing strategy from the minds behind Dallas Morning News' FWD>DFW
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization for a common benefit - AKA something...
147 views0 comments
The Branded Content Project
Oct 17, 20231 min read
Case Study: How Minn. Spokesman-Recorder reached 600K people through a custom content campaign
Companies know that connecting with BIPOC communities and supporting Black-owned businesses are vital to their success.The Branded...
122 views0 comments
Liz Hayes
Jun 28, 20233 min read
Selling San Francisco - How Clint Reilly Communications is successfully running content campaigns
Working in a media market as robust and competitive as San Francisco's created a unique challenge for Sean McDermott, VP of Advertising...
111 views0 comments
Liz Hayes
Apr 24, 20234 min read
How to position branded content as a civic engagement opportunity
Once you've determined a client is a good fit for branded content (they want to educate, inform and engage with your trusted audience as...
169 views0 comments
Liz Hayes
Mar 17, 20233 min read
Case Study: Hearst Newspapers' approach to turnkey video
We've heard it time and time again: local media organizations need affordable, effective video products to retail to brand clients...
427 views0 comments
Liz Hayes
Feb 23, 20234 min read
Case Study: How El Clasificado uses its assets for revenue success
El Clasificado distributes 265,000 weekly magazines throughout Southern California, registers eight million monthly page views on its...
269 views0 comments
Liz Hayes
Dec 5, 20223 min read
Help your local advertisers stand out with custom content
Our last Big Branded Call of the year was all about custom content and why it is an amazing advertising solution for local clients who...
226 views0 comments
Liz Hayes
Oct 31, 20224 min read
Case Study: AL DIA's unique formula for success includes thinking outside the box
October's Big Branded Call was the perfect platform for Martin Alfaro ™️ and Alaitz Ruiz-Arteagoitia of AL DÍA News Media to show off...
78 views0 comments
Liz Hayes
Oct 17, 20224 min read
Case Study: Masthead Maine gets creative with branded content campaigns
The sales force at Masthead Maine was prudent to allow their local credit union client to open up about his passions. It led to an...
149 views0 comments
Liz Hayes
Apr 25, 20224 min read
The Philadelphia Inquirer shares successful strategy with ad-supported content hubs
For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...
346 views0 comments
Liz Hayes
Dec 6, 20212 min read
SKYLINE Studio shares smart tips for video branded content campaigns
Each month, the Meta Branded Content Project hosts its Big Branded calls filled with content marketing advice from industry experts. ...
69 views0 comments
Liz Hayes
Oct 29, 20213 min read
WRAL brand agencies bring storytelling to life with successful collaboration
“Everything does have a shelf life, but stories never die. Everybody needs to be really good at telling stories because amidst the...
120 views0 comments
Liz Hayes
Oct 4, 20213 min read
Tribune Publishing & Studio 1847 share holiday campaign for local advertisers
We know that 2020 was an incredibly challenging year for the service, travel and entertainment industries, but statistics show that...
129 views0 comments
Liz Hayes
Sep 20, 20214 min read
Publishers focused on cannabis content marketing have revenue rollin' in
In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the...
452 views0 comments
Liz Hayes
Sep 3, 20213 min read
Pamplin Media Group generates $210,000 after The Storyteller Solution from TBCP and E&P Magazine
As a local media outlet, you know the power of your audience is what will help advertisers get their message across. But sometimes,...
247 views0 comments
Liz Hayes
Aug 26, 20218 min read
Case studies: McClatchy, The Seattle Times & The Denver Post share branded content best practices
As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...
381 views1 comment
Liz Hayes
Mar 9, 20215 min read
Local media outlets secure $1 million in new revenue through Branded Content Project series
Since initiating a pilot program in October followed by a full launch in January, local media outlets working with The Branded Content...
465 views0 comments
Liz Hayes
Jan 25, 20213 min read
New York Amsterdam News Secures $100K Active Aging Sponsorship
Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...
393 views0 comments
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