Exactly how much time should account executives spend prospecting each week? According to Peter Lamb, of Lamb Consulting, in order to...

Branded content can work for most advertisers, but there are certain times when content marketing is the perfect fit. When you have a...

Local advertisers need to understand how important social media video marketing is and take advantage of the massive audiences found on...

Cold calling may make you feel anything but warm, however it is still an effective way to reach the right people that can lead to a sale....

On our last Big Branded call, Consultant Peter Lamb offered some great advice for sales representatives to take and run with as we head...

In this Branded Buzz, we address one of the methods in which sales reps try to acquire new business: the cold call. Cold calling may not...

This week's Branded Buzz features Reggie Estrella, Creative Director for SKYLINE Studio, Southern California News Group’s content...

We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...

In this week's Branded Buzz, we hear from Bob Smolik, director of research & category insights for Tribune Publishing Company, who...

This week's Branded Buzz highlights the new Holiday Playbook from The Branded Content Project! This is a simple plan that will get your...

In this week's Branded Buzz, we hear from Brian Monihan, Vice President of Pamplin Media Group, who talks about the success of the...

This week's Branded Buzz features a sampling of content headlines from The Branded Content Project's ten lifestyle series: Active Aging,...

In this week's Branded Buzz, we point out some great new research from Borrell Associates, which shows that small and medium local...

In this week's Branded Buzz, we offer sage advice from three big players in digital advertising about ending the year strong in branded...

If we've said it once, we've said it a million times: local media companies are necessary for big and small advertisers to get their...

The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant,...

We always recommend local media outlets create their own brand studio or agency to help local advertisers understand the power of content...

Recently a local media member working with The Branded Content Project shared a strategy they're using to try and close a deal with a...

What's the latest in the world of branded content? What have we been up to and how can we best support local media in this realm? We...

Content marketing is a growing advertising industry and is projected to become more of a priority in 2021. In fact, according to...